Thumbtack - Email Design System
Building a comprehensive user-friendly modular email system for Thumbtack’s marketing teams.
Role
Designed
Impact
Designed experiences across web touchpoints and even assisted in the branding for a Dribbble meet-up event that PayPal hosted
Background
Customer marketing at Thumbtack creates ~35 unique email campaigns, driving an increase in customer impressions each quarter. The customer marketing team evolved to a customer lifecycle and editorial-based strategy. The demand needed for email templates grew and the process for creating them needed to be streamlined.
The challenge was to design an email system that makes every customer's impression feel like a part of a cohesive brand story. By building a comprehensive user-friendly modular system, the design was able to support Thumbtack's customer email team in delivering on-brand email campaigns at scale.
